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Business Philosophy

The WBF Group customers enjoy the trips of their dreams achieved only by the utmost excellent service, provided by employees whose wellbeing, both mind and body, are always a key focus of our organization.

We also strive to improve the value of our organization in order to help local communities grow through travel-related activities.


CEO Astushi Shimada The greatest pleasure
of being in the
travel industry
is to provide customers
with unforgettable
CEO Chiyoko Ikeda

In May 2021, we will celebrate the 40th anniversary of our company.

We would like to thank all of you for your support.
In 2020, the COVID-19 pandemic spread out all over the world, and we were restricted to go anywhere, which changed our lives completely, and the tourism and hospitality industry became an unprecedented business environment.
Tourism have to be "peace" such as "peace industry", and it is also the most effective business to create a peaceful society.
Since 2015, we have been aggressively investing tourism industry in inbound demand to help "Japan, a tourism-oriented country."
However, due to COVID-19 pandemic, we had to make a big change of our business strategy, and we finally started the civil rehabilitation procedure in 2020.
After passed one year , we will start the challenging regeneration.
Digital evolution has effected society, virtual experiences and online communication have spread out our life.
However, on the other hand, people are still spending the time for excitement with visiting any place to get lifelong memory and to make life happy.
Since our founding, Our mission is "Happy Memory" to our customers since the establish of our company. We will strive to became a "tourism company" every single days, such as supporting and love by tourists all over the world, with the pillar of reborn to arouse tourism and creation.

We look forward to your continued support and patronage.